Minor Project
23/04/2025 - 08/08/2025 (Week 1 - Week 16) Chong Wee Han 0368863 Creative Brand Strategy / Bachelor of Design (Honours) in Creative Media / Taylor's University Minor Project - Yubari Expedio JUMPLINK Lectures Instructions Task 1 - Proposal Task 2 - Idea Execution Task 3 - Final Presentation Final Submission Reflection LECTURES In our first lecture, Mr. Mike introduced the projects and outlined the brand we’d be collaborating with, giving us a clear overview of the objectives and requirements. We were then asked to form groups of 6-7 members. I joined with Kerly, Charmine, and Tyra from Graphic Design, Wei Yi and Jin Rong from UI/UX, and Sue Zhiun from Immersive Design. Together, we chose to take on the Expedio Project, focusing on developing a self-watering and mood lighting product in collaboration with Expedio Design as our industry partner. During our initial discussion, we decided to let fate choose our team leader by spinning a wheel, which ended up selecting Kerly to lead the...
