11/06/2024 - 23/07/2024 ( Week 8 - Week 14)Chong Wee Han / 0368863Advanced Typography / Bachelor of Design (Honours) in Creative Media / Taylor's University
Task 3 - Type Exploration & Application
JUMPLINK
LECTURES
INSTRUCTIONS
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Task 3 - Type Design & Communication
In this task, we must choose one of these 3 options to create a font to complete task 3. It contains a font that is intended to be a part of a solution in the area of your interest, or explore the use of an existing letterform in an area of interest and its existing relationship, identify areas that could be improved upon, explore possible solutions or combinations that may add value to the existing letterform/lettering. The last option is an experimental idea, for your idea to qualify as an experiment it must be novel and unique.
1. Proposal
Out of these 3 ideas, I would be more interested in the second one which is the expansion of tape font because I did some research on tape font and found out that there was a lack of lowercase in this kind of font. Thus, I like this kind of font and have a big interest in developing it.
2. Process
Font Design
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| Figure 1.1 Multiple trials in typeface design (Week 11) 06/07/2024 |
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Figure 1.2 Attempts on uppercase letters (Week 12) 14/07/2024
 | Figure 1.3 Process (Week 12) 14/07/2024
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Figure 1.4 Attempts on lowercase letters (Week 12) 14/07/2024
 | Figure 1.5 Dimensions of font (Week 12) 14/07/2024
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I added the grids and guides to ensure the weight of my typeface was consistent. I added the tear-off traces in my typeface to increase the realism of my tape typeface. I also tried different shapes of some of the letters to make sure it was more consistent with the other letters' styles.
3. Develop final font in FontLab 7
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Figure 1.6 FontLab 7 process (Week 13) 20/07/2024
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Figure 1.7 FontLab 7 process (Week 13) 20/07/2024
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Finally, I can export it to FontLab 7. I set the side-bearing to ensure the leading is not too spacious or narrow between my letters. I tried the words "the quick brown fox jump over the lazy frogs" to check on my typeface leading, I also looked at the notes that Mr.Vinod provided in Teams, which conveniently helped in my process.
4.Font Presentation
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Figure 2.1 Font presentation colour palette (Week 13) 21/07/2024
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Figure 2.2 First Attempt and second attempt (Week 13) 21/07/2024
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Figure 2.3 First Attempt and second attempt (Week 13) 21/07/2024
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Figure 2.4 First Attempt and second attempt (Week 13) 21/07/2024
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Figure 2.5 First Attempt and second attempt (Week 13) 21/07/2024
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Figure 2.6 Progress 01 (Week 13) 21/07/2024
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I had a first attempt at each of my font presentations but I was not satisfied so I refined it with some parts or backgrounds to enrich the outcomes. I struggled with the numerals parts, so I had multiple attempts on it.
5.Font Application
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Figure 2.7 Font application colour palette (Week 13) 21/07/2024
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Figure 2.8 Progress 01 (Week 13) 21/07/2024
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Figure 2.9 Progress 02 (Week 13) 21/07/2024
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Figure 2.10 Outcome of font application (Week 13) 21/07/2024
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For the font application, I want to make it a brand called "Miss. Monologue" it is a fashion streetwear brand. I have attempted it on a shirt, magazine, shopping bag, poster, and signage. I first used Illustrator to make the design and exported it to Photoshop to fix the mock-up.
Final Task 3 - Type Design & Communication
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| Figure 3.1 Final font design (Week 14) 22/07/2024 |
Download font here
Font Presentation
Task 3 - Font Presentation
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Figure 3.2 Final font presentation 1 (Week 14) 22/07/2024
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Figure 3.3 Final font presentation 2 (Week 14) 22/07/2024
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Figure 3.4 Final font presentation 3 (Week 14) 22/07/2024
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Figure 3.5 Final font presentation 4 (Week 14) 22/07/2024
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Figure 3.6 Final font presentation 5 (Week 14) 22/07/2024
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Figure 3.7 Final font presentation PDF (Week 14) 22/07/2024
Task 3 - Font Application
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Figure 3.8 Final font application 1 (Week 14) 22/07/2024
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Figure 3.9 Final font application 2 (Week 14) 22/07/2024
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Figure 3.10 Final font application 3 (Week 14) 22/07/2024
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Figure 3.11 Final font application 4 (Week 14) 22/07/2024
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Figure 3.12 Final font application 5 (Week 14) 22/07/2024
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Figure 3.13 Final font application PDF (Week 14) 22/07/2024
FEEDBACKWeek 9
General Feedback: Choose one with what you want to do the most. Figure out what is special about your idea instead of other existing fonts. Time is running out, next week show the whole uppercase design.
Week 10
General Feedback: Make sure the height and weight of the letterform are consistent. Use grids and guides to have a basic measurement of every letterform.
Week 11
Specific Feedback: Letters "M" and "W" should be wider than other uppercase letters, don't make them too complex.
General Feedback: The process needs to be shown in the e-portfolio to ensure the evidence of your work. Make sure the dimensions are set before importing it in FontLab 7.
Week 12
General Feedback: Check the kerning by using the side-bearing measurement notes. The artboard of font presentation and application must be 1024px x 1024px.
Week 13
General Feedback: Use a colour palette to create variations in font presentation and application.
REFLECTIONExperience
I really enjoyed working on Task 3, although I struggled initially with the proposal and finding ideas to proceed. Once I had a clear idea, I found the process quite satisfying despite the limited time. This was the second time I created a font after the Typography class, but this time, we had to include lowercase letters, numerals, and punctuation. We also had to ensure consistency and attention to every detail while creating the typeface. I faced many challenges when brainstorming and working through the details, and the entire process was quite tiring. However, I felt incredibly happy after exporting the completed typeface from FontLab 7. Revisiting Mr. Vinod's previous recorded lectures was really helpful and improved the final result of my typeface.
Observations
I observed that creating an entire typeface is a difficult and challenging task. Handling the details is crucial for creating a good typeface. Additionally, ensuring that numerals and punctuation are consistent with the alphabets is important. I learned a lot from Task 3. Throughout the process, each mistake helped me enhance my knowledge.
Findings
I discovered that I have a great interest in typeface design, but I still have a lot to learn and improve. Creating a nice-looking typeface requires extensive typography knowledge and practice. I also enjoyed working on the layout for the font presentation and application.
FURTHER READING
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Figure 4.1 Typographic Design : Form and Communication
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| Figure 4.2 The parts of letterforms |
Capline : An imaginary line that runs along the tops of capital letters and the ascenders of lowercase letters.
Meanline : An imaginary line that establishes the height of the body of lowercase letters.
x-height : The distance from the baseline to the meanline. Typically, this is the height of lowercase letters and is most easily measured on the lowercase x.
Baseline : An imaginary line upon which the base of each capital rests.
Beard line : An imaginary line that runs along the bottoms of descenders.
Proportions of Letterforms
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| Figure 4.3 Contrasts in stroke weight |
Contrasts in stroke weight - A change in the contrast between thic and thin strokes can alter the optical qualities of letterforms.
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