Brand Corporate Identity : Task 4

At first, I had no idea what my brand guidelines should look like, so I went through Pinterest and got some ideas from it. I try to find something clean but at the same time its interesting and fun references to fit into my brand identity.

I started creating different grids of my brand guideline layout to choose which one I was the most satisfied with. These are the final decisions for my brand guideline grids.

Figure 1.2 Margins and Columns Settings

Figure 1.3 Margins and Columns Outcome

Figure 1.4 Guides Settings

Figure 1.5 Guides Outcome

I also tried the grid settings by placing my table of contents to see if the settings were working on my layouts.

Figure 1.6 Layout Trial

Finding Images

Most of the images I found are on Pinterest, I aim to find cute collectible products to fit in my blind box brand Starry. The images really helped a lot and played an important role in enriching the visuals in the brand guideline.

Figure 1.7 Images in Starry Brand Guideline

Adjustment

Based on the feedback given by Ms. Lilian, I refined my Task 3 corporate stationery (Business Card) and digital presence (Social Media). Thus, I also edited the Brand Value, USP and Brand Positioning Statement from Task 3. There are also 2 added content, which are Brand Personality and Logo Do's and Don't.

Corporate Stationery (Business Card)

Figure 1.8 Business Card Task 3

Figure 1.9 Business Card Refined

Digital Presence (Social Media).

Figure 1.9 Social Media Task 3

Figure 1.10 Social Media Refined

Brand Positioning

Figure 1.11 Brand Value Task 3

Figure 1.12 Brand Value Refined

Figure 1.13 USP Task 3

Figure 1.14 USP Refined

Figure 1.15 Brand Positioning Statement Task 3

Figure 1.16 USP Refined

Added Content

Figure 1.17 Brand Personality (Added Content)

Figure 1.18 Logo Do's & Don't (Added Content)

Progress

I tried on different cover designs and finalize with the 6th one.

Figure 1.19 Cover Page Design

Figure 1.20 Brand Colour Design

I also edited some images in Photoshop to fit in more with my brand guideline.

Figure 1.21 Images Editing

Figure 1.22 Brand Guidelines Layouts

Creating the navigation button in each pages for the table of contents.

Figure 1.23 Navigation Button

I had also added some effects in the background design to make it more blend in.

Figure 1.24 Effects

SUBMISSIONS - FINAL TASK 4

Figure 2.1 Final Task 4 -PDF

Link to Starry Guideline:

https://indd.adobe.com/view/bf95f865-400f-4cf9-bc09-db0137bb114b

FEEDBACK

Week 10 (Absent)

No feedback given

Week 11

Miss liked my layouts, she thinks the designs are clean and consistent but the navigation needs to be clarified clearly, the numbers (01,02,03,04) of the topic would confuse the audience because they are like another navigation.

Week 12

Application parts need to be refined because of the title and the sub-title fills and strokes converting wrongly. The words “Stationery Application” had blocked parts of the mockup design.

REFLECTION

Task 4 is a combination of the previous tasks, the main objectives are communicating the messages and presenting brand consistency to the audience. At first, I was not so sure about my ideas, but after doing some research, I got the inspiration, and luckily, Ms. Lilian liked it. I observed brand guidelines are effective when creating a brand identity. When I was in the process of Task 4, I also found out that following the restriction of a brand is hard, we need to take care of the identity, the style, and the guidelines we had set before, every movement needs to be thought wise, which are to make sure the brand is consistent and clear. I learned a lot because these actions are so important when creating a brand.

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Chong Wee Han (0368863)

Brand Corporate Identity : Task 4 - Brand Guideline

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