Information Design - Exercises
03/02/2025 - 10/02/2025 (Week 1 - Week 2)
I also added the information and title to the paper.
Chong Wee Han 0368863
Information Design / Bachelor of Design (Honours) in Creative Media / Taylor's University
Exercises 1 & 2
JUMPLINK
LECTURES
Week 1 - Lecture 1
Week 2 - Lecture 2
INSTRUCTIONS
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EXERCISE 1 - QUANTIFIABLE INFORMATION
- Quantify raw data and visualize information as a photograph
- Visual representation of numerical data that allows for easy interpretation and analysis.
Instruction:
Gather a set of objects and separate it into category such as color, shape, pattern, and other quantifiable factor.
Example:
1. Box of Lego
2. Jar of button
3. Jar of marble ball
4. Set of colourful rubber strap & more.
In this exercise, we are required to quantify our chosen objects and arrange them into a presentable layout or chart.
The information must be presented as is, and we need to arrange the objects with relevant indicators written out with pens to help you to visualize the quantity and data. The examples of objects that can be used are buttons, coins, lego pieces, M&Ms, and more.
The objects I choose are beads, and I distribute them into 5 categories: heart, star, shell, rhombus, and irregular. I had no idea about the layout, so I found some ideas on Pinterest and found out that my beads are mostly related to the ocean, so I got inspired by doing sea foam as my layout.
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| Figure 1.1 Quantifiable Items - Beads |
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| Figure 1.2 Inspiration |
After getting the inspiration, I sorted the beads out on the A3 art paper to create the sea foam.
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| Figure 1.3 Initial Quantifiable Information |
I also added the information and title to the paper.
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| Figure 1.4 Final Quantifiable Information |
SUBMISSION - EXERCISE 1
Process
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| Figure 1.5 Final Submission - Exercise 1 |
EXERCISE 2 - L.A.T.C.H
Instructions:
1. Organize a group of information into a visual poster that combines and utilizes the L.A.T.C.H principles (Minimum 4).
2. You are required to use the digital photo editing/illustration software available to assemble the information into a L.A.TC.H infographic poster.
3. You are allowed to reuse back the images but you have to create the rest of the visuals to complete the poster.
Size Resolution: A4 Size
In this exercise, I decided to pick the topic of A World of Ice Cream, introducing the evolution of global ice cream styles by using L.T.C.H. I used these 4 principles as my information for the poster.
L(Location) - Iran, India, Italy, United States
T(Timeline) - Timeline of ice cream development
C(Category) - Types of ice cream
H(Hierarchy) - Healthiest Ranking
L(Location)
Iran - Sorbet
India - Kulfi
Italy - Gelato
United States -Soft Serve, Mochi Ice Cream
T(Timeline)
3000BCE - Sorbet
16th century - Kulfi, Gelato
1930s - Soft Serve
1980s - Mochi Ice Cream
C(Category)
Frozen Desserts - Kulfi, Mochi Ice Cream
Dairy-Based - Sorbet
Non-Dairy - Gelato, Soft Serve
H(Hierarchy)
Healthiest Ranking (From High to Low)
Sorbet, Gelato, Soft Serve, Mochi Ice Cream, Kulfi
Visual Reference
After gathering the information, I explored visual references and inspirations on Pinterest for the arrangement and placement of text, graphics, and images.
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| Figure 2.1 Visual Reference |
I tend to create a more colorful poster to represent the character of ice cream, so I chose a more colorful color palette for the poster.
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| Figure 2.2 Colour Palette |
Digitalization
-First Attempt
I experimented with different layouts and incorporated the gathered information and illustrations into the poster. I chose green and pink as the primary colors, but the overall design lacked visual appeal. It felt a bit cluttered and didn’t effectively follow design principles. Mr. Shamsul suggested improving the graphical elements, font choices, and color selection to enhance the design.
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| Figure 2.3 Process 01 |
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| Figure 2.4 First Attempt |
-Second Attempt
Based on Mr. Shamsul’s feedback, I made significant changes to the layout and font choices on my second attempt. To improve clarity and readability, I used ice cream illustrations to visually represent the healthiest ranking and applied different colors of circle shapes at the back of the flag to categorize the types of ice cream.
Additionally, I incorporated a grain effect in some graphical elements and adjusted the layout to enhance movement and flow within the poster. I also changed the way I locate the location by replacing the country's flag with it. After refining the poster, I sent it to Mr. Shamsul and he also approved the refined version.
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| Figure 2.5 Process 02 |
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| Figure 2.6 Second Attempt |
SUBMISSION - EXERCISE 2
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| Figure 2.7 Final Submission - Exercise 2 |
FEEDBACK
Week 1 - Exercise 1
No feedback given (Absent)
Week 2 - Exercise 2
The poster wasn't really appealing. The layout is still loose. Can improve on the graphical element, font choice and color too.
REFLECTION
Over the past two weeks, I have gained a better understanding of information design. The first exercise provided me with basic knowledge of the module, showing how quantified raw data can be transformed into a visual representation. This exercise helped me develop skills in using visualization to communicate information effectively.
The L.A.T.C.H exercise was particularly useful in learning different methods of organizing and presenting information. I found L.A.T.C.H. to be an efficient and structured approach for sorting and conveying data. Combining this framework with visual aesthetics allowed me to create a design that is both informative and visually engaging. This experience has been valuable in improving my ability to present information in a clear and structured manner.
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