23/09/2024 - 15/12/2024 (Week 1 - Week 12)
Chong Wee Han 0368863
Brand Corporate Identity
Final Compilation & Reflection
INSTRUCTIONS
<iframe src="https://drive.google.com/file/d/1-tNEOjMFGDm82kC-Ukt9nJg3wE8dVoXD/preview" width="640" height="480" allow="autoplay"></iframe>
SUBMISSIONS
TASK 1 - BREAKING BRANDS
Group
Figure 1.1 Task 1 Final Submission - PDF
Individual
Figure 1.2 Task 1 Final Submission - PDF
TASK 2 - LOGO
Task 2A
Figure 2.1 Task 2A Final Submission - PDF
Task 2B
Figure 2.2 Task 2B Final Submission - PDF
 |
Figure 2.3 Task 2B Final Submission - GIF Animation
|
TASK 3 - BRAND POSITIONING & IDENTITY
Figure 3.1 Task 3 Final Submission - PDF
CORPORATE STATIONERY
Business Card
 |
Figure 3.2 Business Card in Actual Size (Front)
|
 |
| Figure 3.3 Business Card in Actual Size (Back) |
 |
Figure 3.4 Business Card Mockup
|
-Letterhead
 |
Figure 3.5 Letterhead in Actual Size 01
|
 |
Figure 3.6 Letterhead in Actual Size 02
|
 |
| Figure 3.7 Letterhead Mockup |
-Invoice
 |
| Figure 3.8 Invoice in Actual Size |
 |
| Figure 3.9 Invoice Mockup |
-Envelop
 |
Figure 3.10 Envelop in Actual Size (Front)
|
 |
Figure 3.11 Envelop in Actual Size (Back)
|
 |
Figure 3.12 Envelop Mockup
|
COLLATERAL
-T-shirt
 |
| Figure 3.13 T-shirt |
 |
Figure 3.14 T-shirt Mockup
|
-Sticker
 |
Figure 3.15 Sticker 01
|
 |
Figure 3.16 Sticker 02
|
 |
Figure 3.17 Sticker 03
|
 |
| Figure 3.18 Sticker Mockup |
-Shopping Bag
 |
| Figure 3.19 Shopping Bag |
 |
Figure 3.20 Shopping Bag Mockup
|
-Thank you Card
 |
Figure 3.21 Thank you Card
|
 |
| Figure 3.22 Thank you Card Mockup |
DIGITAL PRESENCE
-Website (Landing)
 |
| Figure 3.23 Website (Landing) |
 |
Figure 3.24 Website (Landing) Mockup 01
|
 |
Figure 3.25 Website (Landing) Mockup 02
|
 |
| Figure 3.26 Website (Landing) Mockup 03 |
-Social Media (Profile)
 |
| Figure 3.27 Social Media (Profile) |
 |
Figure 3.28 Social Media (Profile) Mockup
|
ENVIRONMENTAL GRAPHICS
-Poster
 |
| Figure 3.29 Poster |
 |
| Figure 3.30 Poster Mockup |
-Signage
 |
Figure 3.31 Signage
|
 |
| Figure 3.32 Signage Mockup |
TASK 4 - BRAND GUIDELINE
Figure 4.1 Task 4 Final Submission - PDF
Link to Starry Brand Guideline
REFLECTION
Throughout these few weeks, I acquired so much knowledge about Brand Corporate Identity. It was a new learning experience for me when the studies contained both designs and branding. The module is interesting and fun to explore, but at the same time, it is quite stressful for me when doing Task 3 due to the work amount. I observed that the most important thing in this module is creating brand identity is definitely not an easy thing, it contains details and consistency, also following the restrictions of a brand. When doing these tasks, I sometimes find out that I like to go with different design styles, which makes the identity unclear and inconsistent. Thus, it also leads to confusion when doing the designs. That was a problem I needed to be reminded and more careful about in the future.
The brand "Starry" was a long process for me; it's like a real brand of mine, and I was so satisfied when I saw the whole outcome accomplished while it was created in so many days and nights. The restrictions are set by ourselves, so it would provide more freedom for us to design the whole concept and styles that we want. Presenting the brand identity is like presenting the brand personality to the audience, showing the coherence of a brand is very important in this module. I appreciate my lecturer, Ms. Lilian, who always gives us valuable feedback and lends a hand in our progress in every single task. I believe the feedback would be very useful and definitely remind me in the future of my design journey. To create a good brand identity, I still have so much to learn, and I'm looking forward to exploring more about the journey of brand identity.
Comments
Post a Comment