25/11/2024 - 22/12/2024 (Week 11 - Week 13)
Chong Wee Han 0368863
Publishing Design
Task 3B - E-Book
INSTRUCTIONS
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TASK 3A - E-BOOK
Inspirations
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| Figure 1.1 Inspirations |
At first, I had no idea what my brand guidelines should look like, so I went through Pinterest and got some ideas from it. I try to find something clean but at the same time its interesting and fun references to fit into my brand identity.
I started creating different grids of my brand guideline layout to choose which one I was the most satisfied with. These are the final decisions for my brand guideline grids.
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| Figure 1.2 Margins and Columns Settings |
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| Figure 1.3 Margins and Columns Outcome |
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| Figure 1.4 Guides Settings |
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| Figure 1.5 Guides Outcome |
I also tried the grid settings by placing my table of contents to see if the settings were working on my layouts.
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| Figure 1.6 Layout Trial |
Finding Images
Most of the images I found are on Pinterest, I aim to find cute collectible products to fit in my blind box brand Starry. The images really helped a lot and played an important role in enriching the visuals in the brand guideline.
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| Figure 1.7 Images in Starry Brand Guideline |
Adjustment
Based on the feedback given by Ms. Lilian, I refined my Task 3 corporate stationery (Business Card) and digital presence (Social Media). Thus, I also edited the Brand Value, USP and Brand Positioning Statement from Task 3. There are also 2 added content, which are Brand Personality and Logo Do's and Don't.
Corporate Stationery (Business Card)
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| Figure 1.8 Business Card Task 3 |
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| Figure 1.9 Business Card Refined |
Digital Presence (Social Media).
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Figure 1.9 Social Media Task 3
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| Figure 1.10 Social Media Refined |
I also edited some images in Photoshop to fit in more with my brand guideline.
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| Figure 1.21 Images Editing |
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| Figure 1.22 Brand Guidelines Layouts |
Creating the navigation button in each pages for the table of contents.
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| Figure 1.23 Navigation Button |
I had also added some effects in the background design to make it more blend in.
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| Figure 1.24 Effects |
Interactive Settings
Below are the bookmarks that I set for my navigation. I also set the navigation bar and content with hover effects so that the colors change when users interact with the buttons. To ensure all the buttons are working, I also did some research on YouTube tutorials.
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Figure 1.25 Bookmarks
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Figure 1.26 Interactive Settings 01
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| Figure 1.26 Interactive Settings 02 |
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| Figure 1.27 Interactive Settings 03 |
1. Interactive Settings: Hover Effects
Figure 1.28 Hover Effects
2. Interactive Settings: Images Appearing + Hover Effects
Figure 1.29 Images Appearing + Hover Effects
3. Interactive Settings: Information Pop Ups
Figure 1.30 Information Pop Ups 01
Figure 1.31 Information Pop Ups 02
Animation Settings
Figure 1.32 Animation Settings 01
Figure 1.33 Animation Settings 02
SUBMISSIONS - FINAL TASK 3B
Complete Thumbnail Layouts
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| Figure 2.1-2.5 Final Thumbnails, JPG |
Figure 2.6 Final Thumbnails, PDF
Final Brand Guideline, PDF Interactive
*Document is best viewed downloaded and on Google Chrome.
Figure 2.7 Final Starry Brand Guideline, PDF Interactive
Final Brand Guideline, JPG
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Figure 2.8-2.49 Final Starry Brand Guideline, JPG
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REFLECTION
Experience: This is the first time that I explored how Indesign can do interactive and animation settings to do an e-book. Throughout this task, I became more familiar with using Indesign and explored its various functions. The overall process is quite interesting and fun to do different functions to make my brand guideline more attractive.
Observations: I observed that the main objectives of brand guidelines are communicating the messages and presenting brand consistency to the audience. At first, I was not so sure about my ideas, but after doing some research, I got the inspiration. I also observed that brand guidelines are effective when creating a brand identity.
Findings: When I was in the process of doing brand guidelines, I also found out that following the restriction of a brand is hard, we need to take care of the identity, the style, and the guidelines we had set before, every movement needs to be thought wise, which are to make sure the brand is consistent and clear. I learned a lot because these actions are so important when creating a brand.
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